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NikeFuel: How the weather moves you

Nike knows that athletes can’t improve what they can’t measure and that better information provides greater motivation. To give all athletes an accurate and universal way to measure their daily activity Nike created NikeFuel in 2012. Uniquely designed to measure whole-body movement regardless of the wearer’s age, weight or gender, NikeFuel tracks activity in an intuitive and motivational way. It allows users to compare NikeFuel output with other users or with elite athletes across different types of activity.

Nike can deliver extra motivation and insights by analyzing collective NikeFuel data and informing athletes how performance is impacted by various factors. On the eve of summer, Nike taps the power of NikeFuel data and 2013 weather data to show Nike+ users how temperature, rain and snow impacted their own physical activity, and to share activity patterns from across the U.S.

A key fact that stands out from the data is that the sweet spot for physical activity in the US is 66°. That’s the magic temperature at which the Nike+ community moves the most, earning an average of 3,304 NikeFuel.

ADDITIONAL NIKEFUEL WEATHER ACTIVITY MAP FINDINGS:

  • Across the country, the U.S. is least active when it’s below freezing, earning on average 6.5% less NikeFuel a day at 2,993.
  • When the temperature is 30-40° the U.S. performs 4.6% below average, earning 3,053 NikeFuel a day.
  • Portland rains on Seattle’s parade, earning 4.9% more daily NikeFuel on rainy days than the “Rain City.”
  • Dueling for best in the desert, Las Vegas leaves Phoenix in the dust, earning 8% more NikeFuel at 105° highs.
  • When the high is below freezing, Minneapolis and St. Paul are the best in the U.S., earning 12% more NikeFuel than Denver and 11% more than Anchorage.

Perhaps it’s no surprise that physical activity increases during warmer weather and the cold robs athletes of the desire to move more, but monitoring the extremes at each end of the thermometer enables athletes to identify ways to improve or optimize their performance. This insightful data visualization tool delivers value to individual NikeFuel users by showing exactly how much they move (or don’t) in very specific weather conditions. Athletes can then choose/select/optimize specific training services (apps), footwear and apparel to really get after it this summer, in any weather condition.

nikeweatherstatspic

“The real power of NikeFuel is in the quality of the motivation and information we can give back to the athlete from the activity they do,” said Jenny Campbell, Director of NikeFuel & Consumer Knowledge at Nike. “Once an athlete really knows what they’re achieving on a daily basis, and the key factors influencing that performance, they can then make better informed decisions to improve. Whether that’s using the right Hyperwarm layer on a cold run or increasing the number of Nike+ Training Club core workouts they do in a week.”

See more data trends at ihe NikeFuel Weather Activity Map, Nike+ Account holders who had a Nike+ FuelBand SE for at least 30 days* in 2013, can log in to see exactly how the weather impacted their movement in 2013, and also see their Year in Fuel metrics for their daily and weekly movement for all of 2013.

Athletes at all levels are using NikeFuel across the Nike+ ecosystem to measure and improve their performance through Nike+ Apps including Nike+ Running, Nike+ Training Club, Nike+ FuelBand, and Nike+ Move. And everyday consumers love earning NikeFuel and have shared success stories around changing their lives through the motivation it provides. Additionally, through the recently announced Nike+ Fuel Lab, Nike aims to expand its NikeFuel platform with industry-leading companies including MyFitnessPal, RunKeeper and Strava. By integrating NikeFuel into these companies’ products, over 100 million potential new athletes will be able to use NikeFuel to measure, motivate and improve. These partnerships will give athletes a common universal currency to monitor and evaluate their many forms of activity.

Find more Information on NikeFuel and the full range of Nike+ products and services. Or follow @NikeFuel on Twitter.

*Your NikeFuel Weather Activity will be more detailed the more days you’ve used the Nike+ FuelBand in 2013.

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